Sunday, January 27, 2008

Just Leave Me Alone



I look for any reason to quote Michael Jackson and even put up pictures of him. I think he is innocent and a great artist but I can't go into that because I write too long post as it is.


What I really mean with that title is how marketing keeps finding new ways to try and bring me in to buying something. The marketers have abused our trust with these terrible ideas to sell us there products. How do we know if it is truly a product that can work. All these info commercials with these terrible actors telling me this product REALLY works. OR these pop up ads when I'm on the computer that say I won a new reward. I can't watch tv shows because ads take up 15 minutes of a 30 minute show. This has lead to the normal consumer becoming a zombie and un-fazed by these terrible advertisements and now these companies are looking to save themselves.

I read this article, Conversational Marketing Asks "Can We Talk?" By Jack Myer
http://www.mediavillage.com/jmr/2006/08/16/jmr-08-16-06/

"Conversational marketing allows you to start the conversation, listen and react," she explains. "Because you are listening you can add layers that make sense to the individual. It's about using consumer created content to engage in a conversation with an individual."

So they are saying the company itself will start talking to me? I don't know like I said I don't trust these guys, they'll outsource this conversation to some other country who will answer our questions in a generic form. These companies haven't cared about the individual because they don't need to people will buy anything, Brittney Spears still sells CDS.

I like these new ideas where we in some way take out the middle man of advertisement and listen to one another. These social retailing sites like Kaboodle put a bunch of items together from different websites and we can get feedback from people who bought them without having to deal with the wishy washy actors telling us how they are real people who really love it.

I'd trust some of these companies if they used Michael Jackson to sell their products...
and ONLY Michael Jackson.

Sunday, January 20, 2008

Social Network Six Degrees


I googled social netoworking to find a cool picture to put up so I put this picture to the left but this was not the first image that came up. The first image was three lovely ladies with things on their body placed there surgically. I was going to put it up and say hey this is what google told me was social networking but figured I am getting graded on this so I'll keep it PG. However, if that is what Social Networking is about, I'm pretty excited to get reading about this topic.





I read the first article Six Myths About Informal Networks-and How to Overcome Them by Rob Cross, Nitin Nohria and Andrew Parker, because I was lazy, I connected with some of the points and figured I could make some thoughts.


Following those tips advice I will pick a certain topic in each paper and examine it the most. I relate to these kind of topics through the internships I had and also what really hits home would be my track team.

Myth: Build a better network, we have to communicate more:

I would consistently delete emails from people in the Finance department I worked at because they would forward them to everyone who it could relate to. I got to the point I was probably deleting emails that would actually benefit me because I was so use to them being useless information. If they made sure they were sent to people that it would actually matter to, then people would read more of the emails. Other then that it felt like spam. Same thing with the regular Monday meetings. I think it is a good idea to have open communication but not people patting themselves on the back and looking for something to talk about. It wasn’t communicating more from each person but just the people who seem to think they know everything talk about nothing.

My track team there isn’t much communicating with our coach this lets us learn from the mistakes we make, With him everything we do is a mistake and when its discussed there isn’t much communication. It more is in the lines of him yelling for 45 minutes and you saying “Yes Coach, No coach, Because I’m a (bad word) coach.”

The problem with there reality check of building a better network focus on who knows what is stupid. To find out who knows what you have to talk to everyone and make your way through those who are talking out of something other then there mouths and those who know it but can’t speak because that other guy won’t shut up. A good manager should be able to see through this quickly and find the person and after a while know who to go to first.

I went down and read the articles and tried to find a few that had interesting titles and found the second article coincidentally as an eye catching title. The People Who Make Organizations Go-Or Stop, by Rob Cross and Laurence Prusak. I wondered if the article would talk about characteristics and tell where a person with my personality would fit in with the growth of an organization. The article wasn’t about this and was boring but I read into it and didn’t want to keep searching for articles.

My problem with this analysis of connections was how they don’t go into how people have what seems to be a natural ability to be in the know and what kind’ve characteristics fit into this mold of being someone who knows who to know and why. The article seems to be more geared on connections as something of a job title and forced responsibility as much as a way people learn to interact with others. I’d find an article more interesting if they went into why and how those who have the social networking knowledge came about with the ability to know more then others.

I’m tired and that article took a lot out of me and I’m not following the guidelines to writing good articles because this has gotten long. I also have to be up early tomorrow to run in the frigid cold which might be worse then the long run we had to do this afternoon with the wind blowing. I cried on the inside.

The last article I read was A Practical Guide to Social Networks by Rob Cross (who seems to have writing everything), Jeanne Liedtka, and Leigh Weiss.

What I found important was the different kinds of social networks of Customized Response Modular Response, and Routine Response. I looked at it and tried to figure which network I would wish to belong to. I was able to immediately take out routine response. Imagine everyday solving familiar problems with responses you already know that are efficient, consistent and are all internal. So cross that off.

Then its between customized and modular. Both are tough problems but customized you must find innovative solutions, thinking outside the box while modular is you know the problem just how to go about it. The network connections for customized are dense and redundant which could be tough if you don’t like who you’re talking to or if they aren’t holding up there side is tough to deal with. Modular you can adapt roles and change positions to get a response. I decided to go with customized figuring you get something new everyday to try and figure out which would sound fun. I won’t ruin it by saying what examples are for each group it is at the bottom of the graph on page 3. I’ll just send a link maybe help those looking for a job who are wondering what environment they would feel comfortable in.

http://sixdegrees.wikidot.com/local--files/reading-history/practicalguide.pdf

There was an interview with Rob Cross the guy who wrote most the articles on Social Network I read its short and interesting I’d recommend reading it.

https://blackboard.american.edu/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_42368_1%26url%3D

Wednesday, January 16, 2008

Why I'm Here

Hey I'm writing a blog for my class at American. This is a class which entails the learning of social networking based on six degrees. This is out of the realm of my major in accounting so I hope it is fun. Hopefully I'm not the stereotypical accounting who looks at things one way.

We have topics that the class has to discuss so it will keep me from going off in tangents however I will try to put in my own ideas and how I feel about these topics.

“On my honor, all posts on this blog are my own”
 
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